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CM Weekly 9.12.21

|  by Kaylee Hultgren

CM Weekly September 12, 2021 Chief Marketer is well into its second year of fanning industry flames through our Brands on Fire and Marketers on Fire content series, showcasing some of the world’s most innovative bands and executives making all the right moves. So as we head into fall, let’s take pause and highlight some…

Marketers on Fire in 2021

|  by Chief Marketer Staff

Marketing industry heavyweights who caught our eye this year.

Brands on Fire in 2021

|  by Chief Marketer Staff

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

CM Weekly 8.22.21

|  by Kaylee Hultgren

CM Weekly August 22, 2021 The rumors are true: The print version of the Ikea catalog is no more. The furnishings retailer will publish what it’s describing as a tribute to the iconic book in the fall to commemorate the catalog’s 70th anniversary, but other than that, it has terminated what had been one of…

Brands on Fire: IKEA

|  by Sherry Chiger

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly 8.15.21

|  by Kaylee Hultgren

CM Weekly August 15, 2021 Salesforce released its State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital transformation accelerated by the pandemic factored heavily into the research. But the extent to which the transformation occurred was surprising to the report’s…

CM Weekly 8.8.21

|  by Kaylee Hultgren

CM Weekly August 8, 2021 Popeyes may have started the chicken wars back in the summer of 2019, but now it means to end them. Sort of. The QSR brand, whose chicken sandwich became a massive sensation when it launched two years ago, dropped a new product last month—chicken nuggets—as a declaration of peace and…

Make Your Promotions More Rewarding

Partner Content

When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now





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