Search Results for: loyalty

For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Salesforce predicts fewer discounts and more shoppers using AI to find deals for the 2025 holiday season.   The 2025 holiday season will be defined by consumers using artificial intelligence to shop, according to ecommerce technology provider Salesforce. Salesforce’s 2025 holiday predictions are:  Hyper-personalized product discovery is here  AI agents will boost employee productivity  Unified commerce […]

31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as […]

Premium nonalcohol beer brand Bero, which is co-founded by spiderman actor Tom Holland, is using a paid membership model to help drive repeat purchases.  Bero is untapping a niche for itself: premium nonalcoholic beer.   The brand launched in October 2024 with actor Tom Holland as the co-founder. Bero is targeting affluent consumers who are transitioning […]

Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.”  As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

The “main stage” is taking on a whole new life as event marketers and their partners embrace immersive media, bold spaces and pop culture trends to showcase leaders and launches in a new light. From live-streaming to on-demand channels, these productions—the content, the set, the experience design—have to be as compelling for in-person audiences as […]

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.