Search Results for: influencers

Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.

From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to […]

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.

Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […]

With high prices and squeezed budgets, consumers will purchase less this back-to-school season. U.S. consumers will purchase fewer back-to-school items in 2025, according to Deloitte Consulting LLP’s annual back-to-school spending survey. Parents are focused on essential products, and in every category except apparel, parents plan to spend less this year. Overall, U.S. consumers will spend $30.9 […]

We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here. 

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.