Search Results for: influencers
-
Brands on Fire
Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America
In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.
Tagged in: -
Most Read
True Religion CMO taps celebrities to boost brand
Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March. Kristen D’Arcy, chief marketing officer, True Religion Marketing initiatives giving a boost to the brand include having both paid and organic […]
-
B-to-B Events
Q&A: Best Practices for Creating Food Allergy-inclusive Events
Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safety—but most importantly, food allergy inclusivity—is in the spotlight. It’s a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research […]
-
B-to-C Events
Three Things We Loved About American Eagle’s Denim Deli in Nashville
The food and fashion worlds continue to collide, and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brand’s signature denim collection while feeding consumers a complimentary signature sandwich from Music City’s iconic Mitchell’s Deli. Designed for an extended […]
-
B-to-B Events
The Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.
-
Social
Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers
To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.
-
AI
Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.
-
The Big Story
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
-
Data-Driven Thinking
Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take […]
-
B-to-C Events
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was […]