Search Results for: influencers

As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.

Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential.  Brands are laser-focused on capturing their attention because […]

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is with a holiday marketing campaign – something Sonos hadn’t done for years. So the brand went big this year […]

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]

We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.

PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.

Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]