Search Results for: influencers

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.

Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider.

With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.

Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand.

Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.