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Michael Jordan never got extra points because his cross-court slam-dunk looked pretty. His game was strictly numbers driven: sink it and the score totes

Dogs might not eat soup and dragons don’t necessarily grant wishes, but Scholastic and Sesame Workshop are banking on said ideas as they head into the

Orvis – The Dog Book Sporting catalog Orvis has long featured canines on its covers. It has used heroic shots of Labradors, Springer Spaniels and other

MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

*Letters to the Editor LETTERS TO THE EDITOR Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002): * Love your

AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion

AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion

Inktomi Corp., Foster City, CA www.inktomi.com Major crawler-based search technology used by other sites. No search site of its own. Pioneered pay for