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Compilers discuss information stewardship in Direct’s first database roundtable

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …

Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows’ new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household …

Experian has acquired Simmons Research. Details of the transaction were not announced.

E-mail service provider Responsys Inc, Redwood City, CA, and the Web site marketing services firm Coremetrics Inc. of San Mateo, CA, have formed a strategic partnership to provide automated e-mail targeting and delivery services.

Tivo and Netflix plan to launch a video-on-demand service next year that will deliver movies to consumers through the Internet.

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to