Search Results for: feed
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Agencies
Feed Me, Supervalu
Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,
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Agencies
BEYOND PAGE VIEWS
Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.
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Email
Blue Sky Factory Buys RSS Service
E-mail service provider Blue Sky Factory announced it has acquired RSSFWD, a company that forwards RSS content feeds via e-mail technology.
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MSNBC.com Launches Interactive Movie Theater Game
MSNBC.com is out with a new spin on video games that lets movie theatergoers play without leaving their seats.
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Agencies
Pharma DMers Are Web-Shy
Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.
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Agencies
Nationwide Forms Team to Extend Its PGA Presence
Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.
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The Many Faces of Internet Advertising – An Ad:Tech SF Commentary
By now, you’ve spent one if not two days deep in meetings while trying to squeeze in some time to roam an exhibit hall the size of some commercial farms, a floor space that should have airport style carts to take you from row to row. During this time, you’ve met those you know, those you didn’t know, and those you wish you didn’t have to know.
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Agencies
Iams Giveaway Counters Pet Food Recall
Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products.
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Digital
Users Open Up to Pandora’s Music Search
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
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How to make more money with your list using behavioral targeting
For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..