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News Brief
BRAND SENSE PARTNERS: has signed an agreement with actress and comedian Jenny McCarthy to create a lifestyle brand and consumer product line for kids
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Agencies
Scholastic Teams with Jif, Smucker’s for Contest
Scholastic Media has teamed up with the J.M. Smucker Co, to launch an essay contest offering the chance to win books for home and school
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Traffic Generation Alternatives
The language of the internet is slowly moving to audio and video. Will you resist the change or embrace it?
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The Return of Click Arbitrage… Sort of
Two weeks ago we did a series about the two face of quality score, with the focus being two of the seemingly motivating factors behind Google’s now infamous metric. The first is strategic and long term – building a…
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Jump Pages or Value Add?
As we wrote last week, love it or hate it, Google’s quality score has become a fact of life for those wanting to spend money on Google. Regarding the motivations behind the quality score, we said then, “Cynics…
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The World of Traffic That Exists Outside of Google
Over the last few weeks, Google has undoubtedly been on the war path with many affiliate marketers. They have shut down a huge number of pay per click marketing campaigns without any explanation or reason given.
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Agencies
Does the Home Page Still Matter?
Only a few years ago, a Web site’s home page was the most prime piece of digital real estate a publisher could offer. Read why Web 2.0 has made the home page less relevant
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Digital
Make a Commitment
These days it seems everybody has a blog or podcast that lets them share their thoughts with the cyberworld at large. But if you want that soul-sharing
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Agencies
Content Speculation
RSS feeds in e-mail newsletters are helping Forex Capital Markets (FXCM) push relevant information to currency speculators in foreign exchange markets,
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Agencies
MySpace, NBC Seek Newshounds in Contest
Two unofficial “citizen journalists” will be plucked from the crowd and sent to the presidential nominating conventions this election season as prizes in a user-generated video contest running on MySpace and sponsored by NBC News and MSNBC.com.
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