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ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

Without distribution, even the best content is more likely than not to be lost in the clutter.

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.