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Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

Without distribution, even the best content is more likely than not to be lost in the clutter.

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.