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The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.