Search Results for: data

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.

For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But bringing in the consumers most likely to convert often means a brand is paying to get a sale that was already coming their way. And targeting competitors’ customers can waste budgets on people who simply […]

Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. 

Some ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. The disappearance of the word “Feeds” is a sign Google is becoming less reliant on information provided by the brand or merchant to inform its marketing services.

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.

Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content are … in for some bad news. Researchers at Stanford University and Carnegie Mellon University recently set out to determine how often ads are served to sites that publish misleading stories, propaganda or conspiracy theories […]