CM Weekly June 14, 2020 All eyes are on brands taking a stand—or staying silent, to their own detriment—for racial justice. Sephora has pledged to dedicate at least 15 percent of its stores’ shelf space to black-owned brands. NASCAR has banned confederate flags. Silicon Valley tech has led with the purse: Apple is spending $100…
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
CM Weekly June 7, 2020 A lot can happen in a week. Pivoting marketing strategies, activations and communications in the face of a global pandemic was the number one priority for most brands. But after 10 straight days of protest following the death of George Floyd while in police custody, the fight for racial…
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
CM Weekly May 31, 2020 Everyone and their grandmother is trying TikTok these days. My sister, for instance, recently answered the call. In her quest to remain productive and busy during quarantine, she asked her family to join her in a TikTok dance for Mother’s Day. It was new. And it was fun. Like millions…
The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.
Three ways brands can implement technology to help streamline and control the customer experience.
Marketers can monitor three critical areas in order to make the transition to a cookie-less web.
CM Weekly May 24, 2020 “Now, more than ever, you can't think like a CMO. You've got to think like a human being.” –Andrea Brimmer, CMO, Ally Financial That sentiment inspired the financial services company to co-create a series with Katie Couric that spotlights the bright spots amid the COVID-19 pandemic, from a social-distanced…