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LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.

For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of Australia and APAC,” since its inception in 2022. Following three years of outdoor activations, the brand this year evolved its on-site presence by moving its footprint indoors to a more prominent location, and taking a Gen Z-inspired approach to engagement […]

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but […]

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]