In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

CM Weekly May 16, 2021 Watching a company’s reputation go down in flames for being tone deaf is a common occurrence these days. This week we saw the Hollywood Foreign Press Association, whose lack of diversity—among other criticisms—inspired scores of celebrities and brands to distance themselves from the quagmire. We look at lessons learned from…

AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.

There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

CM Weekly May 9, 2021 “Marketing will be the creator of the organization’s future. That is a leadership role that, with few exceptions, B2B marketers don’t recognize.” —Loris Wizdo, Vice President and Principal Analyst, Forrester It’s no longer enough for B2B marketers to define and protect the brand, help generate leads and support sales, Wizdo…

How marketers can prepare for the demise of third-party cookies.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

CM Weekly May 2, 2021 Apple’s iOS 14.5 update, which includes an App Tracking Transparency (ATT) framework that requires permission from the user to enable tracking, finally arrived this week. Consumers must now opt-in for each individual app they use. And with estimated opt-in rates looking paltry (around 20-30 percent), targeting audiences effectively just became…

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

CM Weekly April 25, 2021 According to The Harris Poll research conducted for Sprout Social, 45 percent of business executives surveyed anticipate that their social media marketing budgets will increase significantly over the next three years, with 47 percent more expecting at least a slight increase. Moreover, 58 percent said they expect social to become…