Search Results for: data

Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

  Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]

Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith, shares how her journey from shy student to data leader shapes her work driving contextual targeting innovation, measurement strategies, and smarter audience insights.

The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization […]

Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But […]

This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger […]

Everyone in programmatic knows that the best way to drive outcomes is to use some kind of identifier … right? But a CTV campaign Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals challenges that perception. Shutterfly’s goal was to uncover new pools of potential customers to […]

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, hands-on learning, and perspectives on what’s shaping event marketing today. This year, the Summit’s trade show track featured several sessions and events, including […]

In its 2025 marketing benchmark report, Acoustic—makers of customer engagement tools—examines the latest trends in email marketing and how to cut through the noise.