Search Results for: data

A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

Lists featured this week include Olive Juice Kids and Valley Naturals.

A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.

If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.

Lists featured this week include Pinetree Garden Seeds and SHAPE.

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.

Here’s few key ways that brands today are creating signup-worthy email subscriber list capture forms.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.