Search Results for: data
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Direct Marketing | Print
Breaking Down Silos to Build a Better Marketing Team
The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.
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Data Driven ROI
How to Build Loyalty with “Next Best” Customers
Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.
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Data & Analytics
What Justin Timberlake Can Teach B2B Marketers
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
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Data & Analytics
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Data & Analytics
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Direct Marketing | Print
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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Facebook, Pinterest and Twitter Are the ‘Big Three’ of Social Media Referral Traffic
A recent report from Shareaholic found that Facebook, Pinterest and Twitter are the “Big Three” when it comes to social media referral traffic. The company also found that StumbleUpon and Reddit aren’t as generous sources of referral traffic as they were last year. According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of […]
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Direct Marketing | Print
Chief Marketer Listline Oct. 21
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
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Data & Analytics
Using Data to Give Experiences and Engagement Context
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
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Infographic: Why Content and Social Sharing Are a Perfect Match for B2B Marketers
Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –