Search Results for: data

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

Lists featured this week include Bedford Fair PIP and Relevante Business Professionals.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Corona’s “O’ Tannenpalm” holiday beach spot has been running for 25 years. Here’s the story behind it, including interviews with the spot’s creator.

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.