Search Results for: data

Lists featured this week include Babybug and Chadwicks of Boston.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]

CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

Lists featured this week include Mercy for Animals and Nederlander Organization Broadway & Event Buyers.

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to […]