Search Results for: data
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Education is Major Roadblock to Big Data
This research report from eMarketers finds that education is a big problem for businesses in hindering the use of Big Data.
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Social
3 Strategies for Tuning in to the Right Customer Feedback
Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.
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Data & Analytics
BC Study Shows Impact of Touchscreen on Shopping Behavior
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
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Data & Analytics
New Report Reveals Insights into Showrooming, Mobile Technology and Social Media
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
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Direct Marketing | Print
Chief Marketer Listline Dec. 13
Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.
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Digital
The Great Ritz Holiday Parade is a New Look for Ritz
The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.
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Acquisition
Twitter as a Lead Generation Tool
These six tips offer effective ways to use Twitter as a lead generation tool.
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Data & Analytics
The Best Ways to Reach Gen Y Email Subscribers
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
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Acquisition
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Acquisition
5 Tips for Capitalizing on the Short Holiday Shopping Season
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.
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