Search Results for: data
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Social
Creating B2B Engagement on LinkedIn With Video
Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.
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Data & Analytics
B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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Data & Analytics
Creating a Meaningful Mobile Email Strategy
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
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Acquisition
Benihana Digital Passport Challenge Encourages Frequent Visits
The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
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Data & Analytics
RFM Versus RPI—Relationship, Persona and Intent
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
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Acquisition
Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
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Data & Analytics
Why Campaign Testing Is Still Essential
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
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Direct Marketing | Print
Chief Marketer Listline Jan. 6
Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.
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Acquisition
Google+ Local Optimization: What You Should Know
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.
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