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Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

CMO.com has provided a roundup of the 20 top big ideas for this New Year.

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Lists featured this week include Babybug and Chadwicks of Boston.