Search Results for: data

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.

Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry.

This Hubspot blog extracts four of the most interesting points from the RSW/US Outlook report to consider when drafting a new agency business plan..

As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

Lists features this week include Defenders of Wildlife and Modern Farmer.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.