Search Results for: data
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Data Driven ROI
Will Card-Linked Marketing Replace Existing Types?
Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.
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Data & Analytics
7 Goals to Amplify Text Messages
Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..
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Acquisition
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Data & Analytics
Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
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Acquisition
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
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Direct Marketing | Print
Chief Marketer Listline Jan. 21
Lists featured this week include BookSpan, Sharper Image and Information Week.
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Data & Analytics
At Events, the Trend is Mobile: 5 Tips
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
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Direct Marketing | Print
Chief Marketer Listline Jan. 14
Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.
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Data & Analytics
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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