Search Results for: data
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Data & Analytics
Retail Retargeting in Email on the Rise
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
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Take a Chance With Marketing Strategy
Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.
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Data & Analytics
Creating Mobile Apps for B2B Sales & Marketing
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
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Acquisition
Designing a Successful Lead Gen Form
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
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Data & Analytics
RPI Versus RFM: Real-Time Business-to-Business
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
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Data & Analytics
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Social
Social Complaints on the Rise
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
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Data & Analytics
Enewsletters Outperform B2B Promotional Emails: Study
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
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Skills Marketers Need to Fill the Talent Gap
This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.
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Direct Marketing | Print
Marketers Feel Unprepared to Manage Big Data: IBM Study
IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
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