Search Results for: data

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Lists featured this week include Nueske’s and Peaceful Valley Farm & Garden Supplies.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.