Search Results For: data
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Data Driven ROI
7 Ways to Turn ABM into a Revenue Driver
Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver
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Data Driven ROI
Hot Demographics: Who You Need to Target in 2017
Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.
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Data & Analytics
Be Informed to Connect with B2B Buyers: Forrester
To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.
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Chief Business Marketer 4-6-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2017 Trucking Firm Celadon Speeds Ahead With Agile Marketing Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how. More… SPONSORED BY: Accelerate Your Pipeline Success with […]
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Chief Marketer Tech Talk 4-4-17
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 4, 2017 Mobile Forward Design: The Next Step After Responsive Design Keeping desktop and mobile web experiences separate makes it harder to add new markets and languages, shortening your brand’s reach in global markets. More… SPONSORED […]
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Email
Why Your Email Closing is as Important as Your Open Rate
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
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Data Driven ROI
The B2B Top 10 for March
In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.
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What You Need to Improve B2B Conversion Rates
In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.
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Demand Gen
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
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Facts & Figures
What’s Driving CMO Churn?
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.