Search Results for: data

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.

Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.

Through impersonation, advanced persistent bots (APBs) can’t be accounted for—they simply blend in. They render critical business marketing tools ineffective.

Lists featured include the Spokesman Review and Social 123.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.