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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 2, 2017 Johnston & Murphy Engages Best Customers With Direct Mail A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers. More… SPONSORED BY: Masters of Brand Activation A full-day […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 28, 2017 Social Fans Rewarded with Bags of Weed Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers. More…   SPONSORED BY: Masters of Brand Activation A full-day […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 27, 2017 Looking for B2B Customers? See a Doctor Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two—the medical arena is a hot area […]

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 25, 2017 Maltesers Foosball Helps Mars Engage Teens Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK. The marketing team is targeting teens and they're not so easy to wrangle.  More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 21, 2017 Why Didn’t Adidas Learn from Past Gaffes? There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible. More…   SPONSORED BY: Masters of Brand Activation A […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 20, 2017 The Secrets to B2B Email Success? Urgency and Clarity If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best […]

Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 18, 2017 How Web Design Can Influence Conversion Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale. Here's how.  More… SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2017 4 Ways to Turn Mobile Marketing into a Customer Service U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile […]