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The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here’s an inside look.

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.

Here are three main strategies for approaching your competitive audit this holiday season.

‘Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.