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Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2017 Trifacta Creates a Tiered ABM Focus Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs. Bill Karpowicz shared the details. More… SPONSORED BY: Ad tech quiz: See how your digital solution stacks up. conversantmedia.com/adtechquiz Q&A: Steve […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Chief Promo Marketer 9-5-17 More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is the world’s largest searchable directory of marketing partners. Reach the biggest brands and companies across the Fortune 500. Show off your […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 15, 2017 To Reach Donors, Nonprofits Turn to Marketers….And Sharks Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week. More…   SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory […]

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

Eighty-percent of all web traffic begins with a search. Here’s three SEO tactics your competition probably hasn’t caught wind of yet.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein – […]