![](https://chiefmarketer.com/wp-content/uploads/2023/02/screen-shot-2023-02-03-at-125103-pm-160x125.png)
Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey
The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.
The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.
SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT--AND CONTENT MARKETING REMAINS KING
CM Weekly January 29, 2023 TD Bank locked in a 20-year naming rights extension this month with Boston’s TD Garden arena, home to the Bruins, the Celtics and hundreds of mega entertainment events each year. From a marketing perspective, awareness is the obvious play here. But it’s one tactic out of many that supports community-building…
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
CM Weekly January 22, 2023 HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before…
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
CM Weekly December 18, 2022 It’s that time of year again, folks. The editors of Chief Marketer have unveiled the 2023 CM200, our annual list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 represents an agency community made stronger and more resourceful than…
CM Weekly December 11, 2022 When Kristen D’Arcy took over as CMO of D2C wellness brand Homedics six months ago, she inherited a brand refresh at its first stage. But it’s what she created from those assets that made a difference. Actions such as launching a full-fledged brand campaign with a diversified media strategy, updating…
Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.