We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

How companies leverage customer pathway data to improve customer experiences and increase loyalty

CM Weekly February 19, 2023 If there’s one part of a business that’s connected to the consumer, it’s the marketing department. Closely monitoring shifting consumer behaviors, eyeing critical trends in the marketplace and the culture in general, and deftly communicating the value of your brand to potential customers are all table stakes for a modern…

How a solid customer data hygiene strategy can help yield higher marketing ROI.

How businesses can approach and communicate their DEI commitments.

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

CM Weekly February 12, 2023 With 20 years of experience leading marketing teams across a variety of business categories, from CPG to retail franchising to B2B2C to nonprofit, American Lung Association CMO Julia Fitzgerald is sure of one thing: Regardless of an organization’s business model, the fundamentals of effective marketing are essentially the same. It…

Four examples of how digital marketing companies are incorporating AI.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.

CM Weekly February 5, 2023 The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And proving that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content…