Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…
A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.
CM Weekly November 19, 2023 A congratulations is in order, folks. Chief Marketer has revealed the finalists of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing across 40 categories. This year’s winners demonstrate the evolution and innovation of promotional marketing, which continues to deliver exceptional campaign results for some of the…
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Best practices for marketing departments to ensure your data is clean, accurate and actionable
How to Drive Revenue from Your First-Party Data
Data collaboration eBook
Media Networks eBook
CM Weekly November 12, 2023 When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at…
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.