Search Results for: data

The results of our AI in Marketing Pulse Survey are in.

If you’re new to data clean rooms, here are some insights to consider before getting started.

By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]

  Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]

By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

  Thursday April 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. The Super Mario Bros. Movie’s record-setting release makes this as good a time as any to talk about the intersection of entertainment and the video games industry. Film and TV adaptations of games were an often-panned, […]

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

  Thursday April 6, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Creatives are starting to tap into the true power of the Unreal Editor for Fortnite, and the maps, gameplay and other creations have inspired industry experts to reexamine the potential of the metaverse. Epic Games released […]

  It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to […]