Search Results for: data
-
Cynopsis: Esports
03/18/22: LIV Golf revealed its plans for a new circuit
Friday March 18, 2022 Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June […]
-
Cynopsis: Esports
03/17/22: ESL extended and expanded its partnership with Monster Energy
Thursday March 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming and Monster Energy sealed an extension and expansion of its partnership with Monster Energy in a multi-year agreement designed to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming […]
-
Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have.
Tagged in: -
Cynopsis: Esports
03/16/22: Showtime Boxing and PBC cemented their spring lineup
Wednesday March 16, 2022 SHOWTIME Sports and Premier Boxing Champions revealed a lineup of nine boxing events that will span the first half of 2022 and featuring 21 undefeated fighters, along with two world championship unifications bouts one for all four world title belts and the coveted title of Undisputed Champion, and one for three […]
-
Data & Analytics
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
-
Social
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest’s new ecommerce features for brands.
-
Cynopsis: Esports
03/11/22: MLB and the MLBPA approved a new CBS to end the lockout
Friday March 11, 2022 Major League Baseball and the MLB Players Association finally struck a deal for a new collective bargaining agreement on Thursday, which would allow the 2022 regular season to begin on April 7. The mandatory Spring Training report date for all clubs is Sunday, with exhibition games beginning on March 17 or […]
-
Data & Analytics
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
-
Cynopsis: Esports
03/10/22: Evo revealed its game lineup for its return to Vegas
Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 […]
-
Cynopsis: Esports
03/09/22: Apple locked in a deal with MLB for a Friday Night doubleheader
Wednesday March 9, 2022 Apple signed on with Major League Baseball to present Friday Night Baseball, a weekly doubleheader that will include live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ once the regular season begins. US fans will also receive MLB Big Inning, a live […]