Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 15, 2017 How to Turn Holiday Bargain Hunters into Loyal Customers Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers. More…   SPONSORED BY: In this webinar, you’ll learn the…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 14, 2017 What Do Marketers Really Want? Let's talk. How can you get c-suite buy in? What works to bridge the sales and marketing divide? Respondents to Chief Marketer's 2018 B2B Trend Report tell us what is on their mind in this new…

Don't let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 12, 2017 Customer Loyalty: Three Tips to Earn It and Keep It Don't let holiday shoppers go astray. To maintain customer loyalty, here are three tips for retailers to apply today. More…   SPONSORED BY: 5 Marketing Trends to Bet On in 2018:…