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Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 26, 2018 3 Ways Sports Marketers Can Improve ROI With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports. More… …
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2018 Q&A: How Intel Is Getting Inside B2B Customers’ Minds Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.…
Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.