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We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

Friday May 20, 2022 The NFL revealed its 18-week, 272-game regular-season schedule for the upcoming season, which kicks off on Sept. 8 in Los Angeles with the league’s annual primetime kickoff game, as the Rams host the Bills at 8:20p on NBC. The network and Peacock will then feature a slate of Sunday Night Football […]

  Thursday May 12, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming brought on Acer’s gaming brand, Predator, to serve as its official OEM partner for ESL One and DreamLeague. The new partnership kicks in with the ESL One Stockholm Major 2022, and will also cover Dota Pro […]

Wednesday May 11, 2022 Tom Brady is already poised to make history as a broadcaster, as the famed QB and FOX Sports announced that he will join the company to serve as its lead NFL analyst when he finally decides to retire from play. The New York Post reported that the seven-time Super Bowl-winning quarterback […]

Nowadays, people expect personalized experiences from the organizations they interact with. And incentive travel is no different.

Monday May 9, 2022 After the past week delivered new WNBA and NWSL seasons begin with great fanfare, Reagan Carey, with decades of experience at USA Hockey and with the NHL’s Atlanta Thrashers and NBA’s Atlanta hawks, assumed the helm as the new commissioner of the Premier Hockey Federation. The PHF has made some landmark […]

Challenges faced by retail marketers due to supply chain disruption–plus research about consumer preferences.

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

Friday May 6, 2022 Netflix and Formula 1 locked in a double for popular series, Formula 1: Drive To Survive, renewing the series for a fifth and sixth season on the platform. Season 4 of the breakout hit, drew the show’s biggest audience to date and broke into the weekly Top 10 in 56 countries. […]

  Thursday May 5, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. BITKRAFT Ventures, an investment platform for gaming and interactive media, announced that Dennis Wong and Ryan Wyatt will be joining the firm as venture partners. In their new positions, Dennis and Ryan will support BITKRAFT with dealflow and […]