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State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

  Thursday November 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. PC and console gaming revenues have hit $95.2 billion for 2023, according to the latest report from game analytics and insights firm Newzoo. Additionally, all but one of the 20 most-played games in terms of monthly […]

Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

  Thursday October 26, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit brought together hundreds of industry stakeholders this week for dozens of panels, hours of networking, and a refreshing reset on conversations about how to reach Gen Z, build new revenue […]

  Thursday October 19, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit begins Sunday at MGM Grand in Las Vegas, and you only have a couple more days to get your ticket to some of the most important conversations in the industry. […]

By E.B. Moss This year’s DPAA Global Summit centered on the dual themes of “omnivideo” and “authenticity” during a full day of sessions at New York’s Chelsea Piers. Experts from agencies, out of home media networks and brands, including McDonald’s and Mastercard, educated a standing-room only audience of seemingly close to 1000 delegates. As Barry […]

  Thursday October 12, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The League of Legends World Championship is underway following the start of the Play-In Stage earlier this week in Seoul, South Korea. The main event will begin Oct. 19 following play-ins, with two more teams qualifying […]

  Thursday October 5, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League is all but over following its 2023 Grand Finals, as Overwatch 2 publisher Activision-Blizzard seeks new avenues for a “revitalized esports program” for the team-based first-person shooter. The OWL was announced to industry-wide […]