Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More… SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 5, 2018 Grant Thornton Teams With PGA for TV Spot Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler. More… SPONSORED BY: Free Webinar On Demand: New Action…
In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.
Distributed marketing requires careful alignment across the organization. Here's 6 ways to make it happen.
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership April 3, 2018 Getting Website Design Right With Proper UX Design UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty. Here's how to leverage design to create a site that meets your marketing goals. …
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED…
A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members.
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post or how to optimize their targeting to achieve their business goals.