Search Results for: data

We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.

Marketers should be mindful of a few key requirements relating to collecting and processing customer data.

Here are five key steps to consider before taking the plunge.

  Thursday July 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft has won its initial battle with the U.S. Federal Trade Commission over the tech giant’s $68.7 billion acquisition of game publisher Activision-Blizzard. Judge Jacqueline Scott Corley on Tuesday denied the FTC’s request for a preliminary […]

Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer.  After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]

  Thursday June 29, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The U.S. Federal Trade Commission’s battle with Microsoft continued this week, with both parties sparring over the legality of Microsoft’s $68.7 billion acquisition of Activision-Blizzard. The proceedings have sparked a number of revelations, such as Sony’s […]

In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.

  Thursday June 22, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Two of the biggest streamers in the world, Félix “xQc” Lengyel, and Kaitlyn “Amouranth” Siragusa, have signed with Kick in the latest coup for the rising streaming platform. Kick, which is owned by the founders of […]

The results of Chief Marketer’s latest Pulse Survey.

  Thursday June 15, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Following backlash from the streaming community, Twitch rolled back new guidelines for advertising and branded content. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from […]