The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 08, 2018 Tweet—and a Knorr Meal will Appear at Your Door Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service. More…   SPONSORED BY: 2018 Experience Design & Technology Awards This is the…

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 9, 2018 For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile and social are essential for…

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 7, 2018 What the Military Can Teach Us About Leadership (It’s Not What You Think) High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel. More…     Creating Consumer Insight: The Smart…

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."

Is the structure of your in-house marketing team getting in the way of your goals? Get some tips for the right approach for your team.