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Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com

Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.

Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.

In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.

As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …

Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child

More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace