Search Results for: coupons

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include CoolSavings members, Petcare Rx.com and Sheed & Ward.

Kraft’s Lunchables brand kicks off its largest campaign

Facebook Updates Messages Layout Facebook unveiled its revamped layout for its Messages product. The new look is reminiscent of traditional email and features a side-by-side layout, along with the ability to add photos, files and emoticons to messages. (Inside Facebook) Google Webmaster Tools Adds Search Query Alerts Google Webmaster Tools has a search query alert […]

According to Monetate’s “Ecommerce Quarterly: EQ 2012” report, smartphone users have a higher average order value (AOV) than tablet users. Also, traffic from search yields a higher AOV than traffic from email or social. The study examined smartphones’ share of total website traffic. It found that 5.41 percent of total visits to leading e-commerce websites […]

A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day. According to “Mobile Path-to-Purchase,” 2 out of 3 consumers notice mobile ads, while […]

Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.

In the first half of 2012, consumer package goods marketers offered fewer and less attractive coupons, which brought the past three years of redemption volume growth to an abrupt halt: NCH

In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

As we approach the 2012 holiday season, Epsilon recently unveiled its “2012 Holiday Trend Report.” It highlights many findings from last year’s holiday season, including open rates, click rates and average order values. According to the report, call center/mail order sales peaked in week 49 in 2011, while retail sales peaked in week 51. Overall […]