Search Results for: coupons

Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting […]

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

If Groupon is counting on the holiday season to give its struggling business a boost, it’d better think again. According to a new study from Ipsos Public Affairs and Offers.com, daily deals are significantly less popular this year than they were last year. The study found that 71 percent of respondents say they shop online, […]

A startup in Portland, Maine, called Birthday Coups is entering the online coupon arena with its platform enabling businesses to send coupons to customers on their birthdays. “Where we’re really looking to help is with current customers and making them happier, rather than getting a bunch of bargain hunters through the door who may or […]

According to Spotzot, a location-based advertising startup that tracks the activities of mobile shoppers, found that the top shopper interest categories for more than 1,000 retail chains are: 1) women’s shoes; 2) mobile and tablets; 3) face and skin care products; 4) handbags; and 5) laptops and desktops. Spotzot also found that 8 out of […]

Karmio is a new startup aiming to offer consumers coupons for rare services, unlike the vouchers on bars, restaurants and cruises offered by Groupon and LivingSocial. “Each coupon you buy will help a cause — whether it is getting clean water or school supplies to a community across the globe, or developing a community garden […]

There’s confusion about what Apple’s Passbook actually offers. It’s an amalgamation of loyalty cards, promotions, tickets and mobile payments, among other things. The advantage it has is its central position at the operating system level and the ability developers have to build Passbook functionality into their apps. This “unification” aspect is important in an app […]

Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]