A startup in Portland, Maine, called Birthday Coups is entering the online coupon arena with its platform enabling businesses to send coupons to customers on their birthdays. “Where we’re really looking to help is with current customers and making them happier, rather than getting a bunch of bargain hunters through the door who may or may not have any interest in your products,” said Merritt Carey, co-founder of Birthday Coups. The company offers businesses a dashboard from which they can mange their email list and choose what type of coupon to offer. The system automatically sends coupons to customers via email on the first day of their birthday month. Automated tracking of redemption is a pending feature. (Sun Journal)
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