According to Spotzot, a location-based advertising startup that tracks the activities of mobile shoppers, found that the top shopper interest categories for more than 1,000 retail chains are: 1) women’s shoes; 2) mobile and tablets; 3) face and skin care products; 4) handbags; and 5) laptops and desktops. Spotzot also found that 8 out of 11 of its product categories were directly influenced by sales and coupons. Consumers exhibit high interest in discount offers for categories like automotive parts and services, jewelry and watches, home and garden, and kids and babies. (Upstart Business Journal)
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