Search Results for: coupons
-
Agencies
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.
Tagged in: -
McDonald’s Targets Moms with Online Newsletter
McDonald’s has revived McMoms, a direct marketing program targeting mothers that first debuted in 1994. The new McMoms effort will feature an online newsletter
-
CoolSavings 2Q Revenue Up, Closes Gap in Losses
CoolSavings, Inc. has posted second quarter net revenues of $8.6 million, a 69% jump over $5.1 million, one year ago. Income was $0.1 million, versus
-
When All Else Fails, Take Some Clothes Off
There’s always coupons, P-O-P displays, sponsorships and other promotions. But one company took it a little farther last weekend, sending “streakers”
-
Best Buy Rolls Out New Loyalty Program Nationwide
(Direct Newsline)Best Buy Co., Inc. is introducing Reward Zone, a new loyalty-marketing program, with a 5 million piece direct mail effort to its existing
-
New Members Boost CoolSavings Revenue
Almost two million new-member registrations helped boost online couponing network CoolSavings Inc.’s revenue for the second quarter to $8.6 million, compared
-
Short Cuts
Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship
Tagged in: -
Shell Debuts $25 Million Campaign
Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,
-
Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms
Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products
-
Travelodge Kicks Off Summer Promotion
Guests checking into Travelodge Hotels this summer will be greeted with a $5 coupon good at all Toys “R” Us, Babies “R” Us and Kids “R” Us stores on purchases