Search Results for: coupons

GPS has come a long way since it was first introduced as American military technology in 1973.

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

Daily deals have been battered by nightmarish stories and the struggles of the industry’s two leading players, Groupon and LivingSocial. But in the midst of what seems like a valley leading to certain death, stakeholders that are fond of daily deals can take courage, thanks to a recent study from Constant Contact. The company surveyed […]

On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.

A New York Times profile of Snapchat revealed that the startup recently raised $13.5 million in venture capital led by Benchmark Capital. It gives the company a valuation between $60 million and $70 million, despite its lack of a true revenue stream. That’s big news enough, but a tiny bit of the article highlights something […]