Search Results for: coupons

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

Here are six tips for improving your triggered marketing efforts, both locally and globally.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.