Search Results for: content marketing

  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

  Thursday November 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. A PC Gamer gaffe reminded the games industry just how much work we have left to do in order to make sure we’re properly recognizing the contributions of women and underrepresented persons in games. To celebrate […]

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]

Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.

Speedvision is celebrating one year since going FAST. Launched as a cable channel in 1995, it was shut down in 2013, then revived as a streaming network with backing from Robert Scanlon, a co-founder of the original channel who then headed Velocity and Motor Trend businesses for Discovery; Joe Abbruzzese, former president of  ad sales […]

By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.