Search Results for: content marketing

Looking for ways to prompt ad skippers to view its ads, truth, the American Legacy Foundation’s national youth smoking prevention campaign, has bundled some ads into a five-minute “TiVo-able” TV show. The effort marks the first time an ad campaign …

The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each …

One of the most consistent trends in our industry over the past year revolves around companies in our space either selling a portion of their company for funding or buying another company for growth.

Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to …

Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games. A dozen …

Sohu.com Inc., a Chinese database marketing services firm, will acquire Go2Map Inc., Ltd. for $9.3 million.

Tips on designing HTML and text e-mail newsletters

Consumers love their cell phones—sometimes more than their own lovers. BBDO Europe and its direct-marketing network, Proximity, surveyed 3,000 cell phone owners (ages 15-35) in 15 countries. They found that 53% of respondents have used their cell phones …

Victoria’s Secret Adopts Travel Theme The annual Swim catalog from Victoria’s Secret has an atypical theme this year, depicting beachy Latin American locations that suggest travel. A dreamy seaside sunset on the cover serves as a backdrop for a model in …

A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.