Search Results for: content marketing
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CES 2025
Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.
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B-to-C Events
Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to […]
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Tech & AI
Uplift Desk elevates its customer experience with headless architecture
After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]
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Cynsiders
Marketing: The Next Frontier
Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and digital out-of-home advertising will converge for performance and brand marketers. Here, he shares his thoughts on AI opportunities, audience trends, and more shaping the future. As video consumption continues to fragment across platforms, what do you see as the biggest […]
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AI
Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb
With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal privacy law, and how AI regulation may evolve at the state and federal levels.
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Cynopsis: Sports
Cynopsis Sports 1/28/25: Closing the Venu
Tuesday January 28, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. CLOSING THE VENU As galvanizing as Venu Sports’ entrance into the streaming world was, so was its abrupt conclusion. On the same day that Fox, Disney and Warner Bros. Discovery were set to begin oral arguments with […]
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Programming
News Nets’ January Numbers
It was quite a busy January for news networks with a presidential inauguration and coverage of the L.A. fires.
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B-to-B Events
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.
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Data-Driven Thinking
Why – And What – Marketers Need To Know About AI Agents
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]
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Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.