Search Results for: content marketing

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.

Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.

For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her career and moving the needle for the business.

Building a career in social media marketing while raising kids has been a unique, dichotomous experience.  From 9 am to 5 pm, I’m heads-down, focused on maximizing audience growth and engagement while crafting content designed to captivate viewers and keep their eyes (and thumbs) locked in. At home, however, I find myself actively monitoring the […]

  Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams.    […]

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.

It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a […]

It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of […]

On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.