Search Results for: content marketing

Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.

Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made by Big Tech gatekeepers. So what comes next? That’s the billion-dollar question facing premium and longtail publishers alike. But pubs are operating under a cloud of confusion caused by outdated SEO strategies and a lack […]

AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that. In late July, Sens. Josh Hawley (R-Mo.) and Richard […]

From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists will discuss the promise – and ways to fulfill that promise – of “shoppable TV.” Among them, Sal Candela, VP, Global Agency Partnerships at Roku, shared some initial thoughts he shared in advance: What do brand marketers need to consider […]

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

For more than 50 years, superfans of comics, movies, gaming and other popular arts have jetted to Comic-Con International for the community, the content, the cosplay—and the experiences. During this year’s event, July 24-27, EM joined the geek squad for a three-day jaunt through San Diego and its Gaslamp District, all in search of the […]

To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]

When Cloudflare announced it would start blocking  Perplexity AI’s stealth crawling, it became a formidable gatekeeper of the open web.