Search Results for: content marketing

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report.

There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with […]

This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point.   The show, which took place March 25-27, attracted […]

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, […]