Search Results for: content marketing

A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.

Taking the pulse of marketers on the value–and impact–of integrated marketing and engagement strategies

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way up through the ranks to her current role as Chief Brand and Impact Officer, championing diversity, equity, and inclusion both internally and for the industry at large. As brand steward of the media powerhouse, she has spearheaded some of the […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

  NBCUniversal Television and Streaming rolled out an extensive marketing campaign to engage fans of the Child’s Play franchise, as it prepared for the October 12 launch of “Chucky” on USA and SYFY. From early buzz to mass awareness, Ellen Stone, EVP, Marketing, Cable Consumer Engagement and Brand Strategy, explains how her team created one […]

Before investing in a podcast, brands can determine its potential value by asking these specific questions.