Search Results for: content marketing

AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.

This week’s hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and Matcha Moments.

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding this year’s Super Bowl.

Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in storytelling, or Ron Howard waxing poetic about AI’s creative potential—there was a consistent message…evolve or risk irrelevance.

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […]

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo Pino, CEO and Creator of audiovisual production company Smilehood (“Plim Plim”), shares insights on how children’s content execs must adapt in 2025 by combining established concepts with innovative strategies to find a way forward. The oversaturation of children’s content in […]

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will this year’s Super Bowl game look different than last year? Together, influencers and celebrities will create a powerful dynamic in this year’s Super Bowl. Featured prominently in this year’s creative, influencers […]