Search Results for: augmented reality

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

It’s still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

In a short-term program from Starbucks, customers can download an app and send Valentine

New Citi App Lets Loyalty Members Pool Points Through Social Networks