Search Results for: augmented reality

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

GPS has come a long way since it was first introduced as American military technology in 1973.

By Jeremy Bloom, Co-Founder of Integrate

Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year for us to catch up on the innovations of 2012 and prepare for the upcoming developments in augmented reality, wearable computing and near-field communication.

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

According to Mobile Marketer, Starbucks is the 2012 Mobile Marketer of the Year. “Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile […]