Search Results for: SEO

Internet marketing is rife with land mines. Here are five of the biggest ones to avoid: 1) failing to have an on-site content strategy: content needs to add lasting value; 2) failing to have an off-site content strategy: have a strategic link-building campaign ready, but remember to be careful if you hire someone else to […]

In 2011, Google’s Panda algorithm update changed the game of website creation and promotion, placing a bigger emphasis on high-quality content. Then another update in April 2012 pushed SEOs to turn away from paid links, link wheels and blog networks, among other strategies. “Yet, we enter the paradox

Rand Fishkin recently wrote a blog post titled, “Is There a Long Tail to Referral Traffic?” In the post he shared findings of his analysis of referral traffic to four websites. Conductor, an SEO technology company, decided to take up Fishkin’s challenge to anyone willing to delve deeper into the topic of referral traffic and […]

Experian Marketing Services recently released some insights from it analysis of Dec. 9. Among the findings is that more email campaigns mention offers in the subject line than last year, and fewer subject lines are touting flash sales than they were this time last year. According to Experian, 28.6 percent of email campaigns have offers […]

StrongMail recently surveyed more than 1,000 business leaders to feel the pulse of how marketing budgets will shift next year. Most respondents expect their overall marketing budgets to increase or remain steady in 2013, with email marketing, social media, mobile and search programs set to receive most of the increased spending. Email marketing budgets and […]

By Tamara Weintraub, content marketing manager, ReachLocal

Search engine optimization (SEO) is an integral part of any business’s online marketing strategy. High organic search engine rankings can be a profitable driver of traffic to your website or blog. But franchises and multi-location businesses face additional challenges when it comes to maximizing SEO to acquire local customers. Here are three tips your multi-location business can use to build your Web presence on a local level and get better results from consumers searching for your type of business online.

If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers […]

LunaMetrics, a Google Analytics and AdWords certified partner specializing in SEO and social media, has put together a helpful infographic for anyone who ever wondered about what size their images should be for various places on Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It’s an updated follow-up to a popular version published in June, made […]

Landing pages can be the source of a bountiful stream of leads — if done well. It’s the last part of that sentence that trips up so many marketers. Fair or unfair, landing pages are asked to do a lot of things, but how much should be put on them? What should be put on […]

Local Social Summit 2012 took place in London last week. Panelists from the U.K., U.S. and Canada attended and shared their thoughts on the local/social industry. Here are five important trends affecting the “LoSoMo” industry highlighted at the summit: 1) mobile is king; 2) the rise of local discovery; 3) data purity and ubiquity; 4) […]