Search Results for: SEO
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Social
Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
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B2B Marketers Must Focus on Usability and Content, Not Link Building
B2B marketers who were taken by surprise by the punishment that Google’s Penguin 2.0 algorithm update got what they deserved, and those who are continuing in their quest of building spammy links need to wake up and smell the proverbial coffee. “I’ve been working in the B2B space for years now, and I’ve learned over […]
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Agencies
Enabling Online-Offline Integration With Technology
Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.
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Agencies
How Marketing Can Deliver Qualified Leads
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
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Digital
The 8 Basic Elements of Local Search
Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.
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Digital
6 Steps to Research Content Marketing Keywords
Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.
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5 Secret Keyword Research Tips to Improve Your SEO and PPC Efforts
If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)
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4 Terrible Lessons SEO Taught Marketers
SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to […]
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Acing Social SEO: A Brand’s Guide to Getting Started on Google+
By Lauren Blecher, social media account manager at Webmarketing123
Social search has arrived. With the release of Facebook’s Graph Search, Twitter’s keyword targeting in timelines, and LinkedIn’s recent search update, the line between SEO and social is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player in the game at just 2 years old. If your brand has yet to give the platform a try, now is the time to get started.
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5 Excel Skills and 5 Excel Add-ins All Marketers Should Know About
Like it or not, marketers have a lot to gain from mastering Excel. But what are the most important Excel tasks that every marketer should learn? In a post for Search Engine Land, Annie Cushing, an SEO and analytics consultant, shares five essential Excel skills she thinks all marketers should know, listed in order of […]